Advancing Global Biomedical Research Tools Through RNA Innovation
The client is a Philadelphia-based biotechnology company specializing in next-generation RNA silencing and regulation technologies. Founded in 2015, the company has established itself as a key player in the field of gene silencing, providing critical tools that are widely used by biomedical researchers globally.
Modernizing complex biomedical data workflows across new infrastructure
As part of its digital transformation journey, the company set out to implement Salesforce Marketing Cloud Growth Edition to modernize its marketing efforts. However, deployment across a newly evolving platform layer introduced key execution obstacles.
- New Platform, Limited Support: Minimal documentation and community resources made implementation challenging.
- Integration Complexity: Required seamless setup and cross-functional synchronization between Salesforce Core CRM and Data Cloud.
- Advanced Segmentation Needs: Needed accurate, real-time segmentation of complex biomedical data to enable personalized outreach strategies.
A unified data assessment and single-directional sync built for scale
The approach began with a thorough assessment of the existing campaign structure, audience segmentation logic, and data workflows, leading to the implementation of a comprehensive data solution.
- 01 / CRM Mapping: Aligned Leads, Contacts, and Accounts with the Salesforce schema to ensure complete platform compatibility.
- 02 / Unified Profiles: Set up real-time customer profiles within Data Cloud to drive dynamic, highly targeted audience segmentation.
- 03 / Live Data Sync: Built optimized, single-directional data flows to guarantee seamless journey execution across connected channels.
Measurable impact from day one
The deployment transformed fragmented biochemical data points into highly targeted, automated campaigns with zero manual friction.
- Faster Campaigns: Achieved significantly quicker campaign launches fueled by real-time data access and streamlined internal workflows.
- 360° Customer View: Attained a unified, clear data view spanning Core CRM and Data Cloud for precise target selection.
- Personalized Outreach: Delivered highly tailored marketing content using live biomedical insights.
- Scalable Foundation: Built a future-ready, standards-aligned data architecture capable of supporting expanding requirements.
- Automation-Ready: Enabled end-to-end journey automation to minimize manual tracking effort.
- Future-Proof Stack: Left the environment fully optimized and ready to adopt upcoming Salesforce feature sets with minimal adjustments.